Reader Demographics: 

Who reads this newspaper? 

The newspapers are delivered door to door to 48,000 households and businesses in Worthing, Findon, Ferring, Clapham and Patching and is free to the reader. The population of Worthing is a mix of young families, professionals, and retirees with a thriving business community. We know that Worthing has some of the 10% most wealthy UK residents, and some of the 20% most economically deprived in the UK. This mix provides us with the opportunity to promote community initiatives, whilst providing cost effective advertising to local businesses that reaches their ideal customer. We have regular feedback from all walks of life, from budding writers aged 15, to people who have retired to Worthing. Feedback usually includes opinions about the content of the community newspapers.  

Can you provide information about the readers’ age, income level, interests, and geographic location?

Liana (owner/editor) has lived in Worthing for 52 years and has a background of working as a Health Visitor team leader. This means her experience of Worthing's demographics is lived, and from a privileged "behind the front door" view point. Using a combination of this experience and Census data, as well as over 7 years of distributing door to door throughout the area, we can give expert advice for you business, enabling you to focus on you ideal demographic. We cover 8 geographical areas with our publications, and can truly pinpoint the areas of any direct marketing campaign, through either adverts in one or more of the geographical areas, and/or a targeted leaflet drop.